Touch World Cup and Golden Oldies Hockey Festival positively impact the Capital
Published Thursday 17 November 2011
Edinburgh saw a busy summer of international sporting events take place with a positive economic benefit coming from their staging.
An economic impact study was jointly commissioned by EventScotland and the City of Edinburgh Council for both the Touch World Cup and the Golden Oldies World Hockey Festival and was conducted by EKOS. Both events took place at University of Edinburgh Peffermill playing fields.
Councillor Steve Cardownie, Festivals and Events Champion for the City of Edinburgh Council, said: "Over the past few years, Scotland's Capital has become synonymous with truly spectacular events. Time and again, Edinburgh has delivered world class cultural, sporting and ceremonial events against arguably the most stunning backdrop a city could wish for. This consistently strong record of events is not only good for the city's economy, but it enhances our already much-coveted quality of life by offering residents and visitors a rich and varied choice of things to watch and participate in."
The Touch World Cup took place from 21-27 June with 1,452 participants, 109 officials and 1,385 spectators attending. The results of the completed study make for very positive reading and underlines Scotland's positioning as a world class events destination.
The largest international Touch event in the 25-year history of the global sport welcomed teams from 27 countries who participated in Men's, Women's and Mixed divisions for the Open World Cup and in Men's 30s, Women's 30s, Mixed Seniors, Men's 35s and Men's 40s divisions for the Senior World Cup.
A total of 99% of competitors rated their visit to Edinburgh as very good/good and 61% are very likely/likely to visit Edinburgh again which gives a sustained impact from the event. They rated everything from overall experience, accommodation, venues and organisation - all of which received extremely high scores.
Of the 2,946 unique visitors attracted by the Touch World Cup, 89% stayed overnight and 82% were from outwith Scotland. For those coming from overseas, the average length of stay was 8 nights with 82% participants opting to stay at Pollock House.
The net additional economic impact for the event from all visitors (including participants, spectators and officials) came to £2,151,398 for Edinburgh and £2,736,492 on a Scottish level.
Paul Bush OBE, Chief Operating Officer for EventScotland said: "The results of the economic impact study to the Edinburgh and Scottish economy through the staging of two international events this summer is great news for everyone involved.
"The Touch World Cup and the Golden Oldies Hockey Festival were two very different events in terms of competition level and participation numbers, but both have proved to be very beneficial for the country and the exceptional feedback from all involved reinforces Scotland as the perfect stage for events."
Dennis Coffey, Secretary General of the Federation of Interational Touch, said: "The 2011 Touch World Cup was the first time this major elite tournament was hosted in Europe, bringing together old and new Federation members to compete in the largest international event for Touch - the sport for all! It was a resounding success as an elite sporting competition both on and off the field."
Touch World Cup Event Director Viki Mendelssohn said: "It was a privilege to deliver this event on behalf of CEC and EventScotland. We hope that hosting the Touch World Cup in Edinburgh will further encourage people to take up the sport of Touch on a more regular basis to ensure a lasting legacy. The event highlighted just how fabulous Edinburgh is for major events such as these, and the economic impact speaks volumes and we are delighted with the results."
Less than a month after the rugby players vacated the capital, 53 hockey teams from 14 countries landed in Edinburgh for the Golden Oldies World Hockey Festival from 17-23 July.
The Golden Oldies World Hockey Festivals are developed especially for players aged 35 years and over with the focus on participation rather than winning and each festival aims to ensure maximum enjoyment and new experiences. The philosophy is all about "Fun, Friendship and Fraternity" which is central to the sport and to the participants.
The event attracted a total of 817 unique visitors (799 participants along with friends and relatives, and 18 additional spectators). From the total number of visitors, 98% stayed overnight and 97% were from outwith Scotland. Their length of stay ranged from 6.5-9.1 bed nights with 45% of them staying in hotel accommodation.Just over half of the competitors from outwith Scotland had visited before and they all rated the venu and organisation of the event as very good/good (98% and 97% respectively).
The net economic impact of the Golden Oldies Hockey Festival from all visitors totally £1,655,382 for Edinburgh and an equally impressive £2,133,542 for Scotland.
Lee Cousins, Festival Director, said: "It really was fantastic to over 800 individuals from all around the world come to Edinburgh for the Golden Oldies World Hockey Festival.
"Not only did the participants have the opportunity to meet new people and rekindle friendships made during previous festivals, they were able to sample experience some of the finest hospitality that both Edinburgh and Scotland have to offer. The Golden Oldies movement has had a real positive impact for Edinburgh with the rugby and hockey festivals and I wish the organisers every success as it moves onto Hawaii in 2013."