Council helps Edinburgh share best food and drink to celebrate twinning with Munich
The best of Edinburgh’s food and drink industry is to be showcased in Munich for four weeks from Monday, 12 May, thanks to support from the City of Edinburgh Council.
Edinburgh has a very strong relationship with Munich, which is offering companies a stand in a prime location at the Viktualienmarkt in the heart of the city’s old town free of charge. The agreement is part of the wider celebrations of the 60th anniversary of the twinning of the two cities.
Viktualienmarkt is a world famous permanent gourmet market. It will provide Scottish food and drink companies with the perfect opportunity to expose their products to the millions of people from all over the world who visit Munich every year.
The pilot opportunity was promoted through many Edinburgh networks including Scotland Food and Drink, Scottish Enterprise, and to the Edinburgh Farmers Market exhibitors. The Council is supporting Edinburgh Gin, Creelers and Rabbies Cafe to represent Edinburgh, showcasing the city and our strength in the food and drink industry to this international audience. This will lay the foundations for future international food and drink partnerships for Edinburgh businesses.
The local authority in Munich has pulled out all the stops and created a launch campaign which kicks off with dignitaries and businesses from Munich attending a reception with tasters from Edinburgh Gin and canapés supplied by Rabbies. A piper will play on the hour every hour culminating in a demonstration by the Munich Scottish Association at 5pm.
Cllr Frank Ross, Convener of the Economy Committee, said: “We have been working closely with the local authority in Munich who have been incredibly helpful securing this superb opportunity for our food and drink companies. There is a real desire among a number of Edinburgh businesses to break into the Munich market and identify distributors to buy their produce. By helping these companies set up at the market, we are ensuring they are exposed to new opportunities and there is a real chance they businesses will grow, which would be great for Edinburgh’s economy. "