First council to benefit from digital advertising

The City of Edinburgh Council is to benefit from being the fourth city in the world to benefit from on-street digital advertising on new high quality screens.

Edinburgh is the first local authority to have access to Clear Channel's sites for important public information messages about local services or events with the flexibility to transmit new messages throughout the day.

Digital advertising will offer businesses the same advantages with immediate information that can be updated in real time. The advertising also has the capability to interact with some mobile phones.

The Council is working in partnership with Clear Channel, who currently maintains Edinburgh's bus shelters as part of the bus shelter advertising contract, to trial the new technology on two bus shelters in Princes Street from Tuesday, 27 November.

Andrew Burns, Council Leader, said: "This new development has the potential to help us get important information like weather warnings out to the public really quickly. Over the next few years, this technology could transform on-street advertising and communication, providing obvious business benefits as well as updated information to residents, visitors and transport users."

Matthew Dearden, Chief Executive of Clear Channel UK said: "Clear Channel is delighted to have partnered so closely with the City of Edinburgh Council  to bring our ED6 screens to Princes Street. These screens are a fantastic addition to such a prestigious location and we are delighted to be enabling both the Council and advertisers to find new ways to creatively engage with their audiences."

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