The Council's logo and brand

A brand is more than just a logo - it's about an organisation's values and beliefs and how it wishes to be thought of and perceived.

The Council's logo was created in 1996 when the City of Edinburgh Council was formed during local government reorganisation. The design was inspired by text found on buildings around Edinburgh's Old Town. From this historic text, our in-house design team created a hand-rendered, unique lettering style which reflects the past while giving a contemporary feel. The logo reflected the strengths and qualities of the city and the ethos of the new Council.

The Council's brand conveys our core values and gives us a common base for clear, consistent, unified, credible and effective communication. It supports us in achieving the city's priorities which are centred on:

• developing the city and regional economy
• environmental sustainability
• health, well-being and inclusion
• services for children
• working in partnership to improve community safety and quality of life in our communities.

Using our logo

Our brand guidelines (PDF, 6.4KB) give you more information on the Council's logo, brand and how to use it. If you wish to use our logo, please e-mail the Communications Service giving details of:

• who your organisation is
• why you wish to use the logo
• short description of what you will put the logo on eg a printed publications, a slide presentation, website, banner or exhibition material
• format (eg jpg, eps or tif) and resolution you need the logo in
• your contact details including e-mail and telephone number.

We'll send you the correct artwork (please do not download it from our website as the quality will not be sufficient). We'll need to see the artwork for the material (in lo res PDF format) you are producing to make sure the logo is being used correctly - we will do this by return.

You may also be interested in finding out about the Coat of Arms which is awarded to the City of Edinburgh Council by the Lord Lyon, King of Arms.