Taxi Advertising

The holder of a Taxi licence wishing to display advertisments on their vehicle(s) must first apply to have the proposed advert approved by the Council.  Once the advert has Council approval a variation of licence must then be applied for before the advert can be displayed on the vehicle(s).

Do I need approval?
Yes, if you wish to display an advert on your Taxi.

Are you eligible to apply?
Anyone can apply for taxi advert approval.

What conditions apply to adverts?
All advertisements must comply with The British Code of Advertising Practice issued by the Advertising Standards Authority and must be legal, decent, honest and truthful.  Each application will be considered on its own merits but advertisements will not be approved if they contain political, ethnic, religious, sexual or controversial texts; advertise tobacco products; display nude or semi-nude figures; are likely to offend public taste; depict men, women or children as sex objects; depict direct and immediate violence to anyone shown in the advertisement or anyone looking at it; advertise any racist group or organisation which intends to promote the group/organisation and/or any of its activities.

What does it cost?
Applications for approval are free.

How do I apply?
Applicants must submit the completed application form and enclose two copies of all proposed advert in full colour.   An application for full livery advertising must be accompanied by full colour, five view, art work.  Applications for provisional approval of advertisements will be considered by the Council Solicitor who, if satisfied as to the non-contentious nature of any advert, shall grant the application together with an approval number.