The Countdown to Edinburgh's Hogmanay is on

Councillor Steve Cardownie, Edinburgh’s Festivals and Events Champion, blogs about the launch of the full festive programme for Edinburgh’s Hogmanay Festival 2014/15.

It was a pleasure this week to kick off the full programme announcement for Edinburgh’s Hogmanay celebrations – our world famous New Year festival.

The street party is now celebrating its 22nd year, and over the decades we have created a festival that is now known across the world for its celebrations, attracting first class musicians, artists, performers and events.

Hogmanay is vitally important for the city and contributes £27 million to the local economy, and £30m for the Scottish Economy as a result of the three day festival. Additionally, 96% of local businesses said Edinburgh’s Hogmanay was ‘very beneficial’ to them, and 24% of Hogmanay attendees are from overseas.

People from over 55 countries bought tickets last year, and the festival is broadcast around the world, showcasing our great city to a huge international audience: over 1 billion people from over 150 countries will have the opportunity to view our midnight moment this year.

A recent audience survey revealed that 75% are likely to return to the city having been to Edinburgh’s Hogmanay, and 91% of people would recommend attending Edinburgh’s Hogmanay to others, further confirming that Edinburgh is without a doubt the best place to be for New Year. 62% of people believe that Edinburgh is a better place to live because of Edinburgh’s Hogmanay. 589 new jobs supported, second only to Edinburgh Festival Fringe.

All this combines to reinforce the importance of Edinburgh’s Hogmanay to the city, the region and Scotland, promoting our great city internationally.

I’m sure everyone will agree that Edinburgh’s Hogmanay goes from strength to strength and that we have a fabulous programme for this year.

I’m looking forward to Edinburgh’s Hogmanay festival immensely. We hope you are too. 

For more information of the events taking place over the three day festival, and to get tickets, visit Edinburgh’s Hogmanay.

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