2050 City Vision named 'Digital Campaign of the Year'

The huge amount of engagement and participation towards a 2050 Edinburgh City Vision has been recognised with an industry award.

The huge amount of engagement and participation towards a 2050 Edinburgh City Vision has been recognised with an industry award.

At the Edinburgh Chamber of Commerce Business Awards held at the EICC this week (Thursday 28 February), the citywide campaign beat stiff competition from the Edinburgh Cat and Dog Home, Edinburgh Napier University, Mackerel Media Limited and Represent to be named Edinburgh’s Digital Marketing Campaign of the Year.

Described by the judging panel as ‘an exceptional example of digital communication which brought together people from all walks of life’, the award was collected by Marketing Edinburgh’s Chief Executive, John Donnelly, and Marketing and Communications Manager, Fiona Hunter.2050 Chamber of Commerce Award

The Award comes as the campaign reaches its final month of consultation, which has involved digital and on street marketing activity and has resulted to date in over 35,000 responses – making it the most far-reaching project of its kind in Edinburgh.

In September 2018, the City of Edinburgh Council tasked Marketing Edinburgh to lead the second phase of the campaign inviting all EH residents to share what they want the future of their city to be like. The final call for entries was extended by three months to facilitate an ambitious aim of engaging every single school and educational institution in Edinburgh to take part and directly influence the future direction of the city.

Commenting on the next steps, Edinburgh’s Lord Provost Frank Ross, explained: “Should evidence ever be needed to prove how passionate the citizens of Edinburgh are about their city, this surely must be it. Thanks to the creative efforts of Marketing Edinburgh and the input of thousands of residents, business owners, charities and students, the reaction to the 2050 campaign has been incredible.

“Not only is this process Edinburgh’s most successful public consultation on record, it is fast becoming one of the most engaging city vision processes in the world, beating the targets of other - much bigger - cities like New York who have gone through a similar process. We are now in a final call for entries, particularly from our young people who will steward the city in 2050.”

Once all feedback has been received the Council will analyse the results before shaping Edinburgh’s final vision. Due to the sheer volume of responses, this process is expected to take until late summer with the resulting City Vision expected to be announced this September.

John Donnelly, chief executive of Marketing Edinburgh, said: “The Edinburgh Chamber of Commerce Business Awards’ recognition of ‘2050 Edinburgh City Vision’ is a proud achievement. I am thrilled for all of those involved, but even more so, I remain very encouraged by Edinburgh’s people who embraced the opportunity to share their meaningful visions for their city, on everything from environmental goals and inclusivity to the eradication of homelessness.

“To give some context to the success of the campaign, our 2050 City Vision outreach campaign generated 15K more than a New York City project delivered in a similar timeframe. Thanks to the hard work of our team, we’ve created a database of hopes and aspirations for Scotland’s Capital of which that every person, business and organisation in Edinburgh can take inspiration from when planning their future.”

The 2050 Edinburgh City Vision consultation is open until 31 March at https://www.edinburgh2050.com/campaign and an update report is expected to be brought to a meeting of the Council in May.

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