Laing Edinburgh announced as Inaugural Sponsor to Edinburgh Airport’s First Direct Flight to China

Family jeweller Laing Edinburgh has been announced as the first official sponsor in plans to introduce Scotland’s first ever direct flight to China.

Securing the high-profile sponsorship deal is the next crucial step in the landmark Edinburgh-China Air Link Project that is being delivered and funded by Marketing Edinburgh, Edinburgh Airport and The City of Edinburgh Council, in the first collaboration of its kind for the city.

Laing Edinburgh’s support will help to strengthen the proposal to attract a direct Chinese aviation route between China and Edinburgh.

The introduction of a direct flight and rising visitors from the Chinese market will help boost local tourism businesses, retail and hospitality. As inaugural sponsor, Laing Edinburgh will be placed at the forefront of communications to China – profiling the brand to one of the world’s most lucrative markets.

The official announcement of the signing was made at the CBBC (China-Britain Business Council) Burns Supper at the Waldorf Astoria in Edinburgh. In its fourth year, the annual Burns Supper brings together the celebrations of Chinese New Year and Burns Night, with an evening of traditional feasts and entertainment from both cultures.

Plans for a China-friendly Edinburgh are already well-underway with the tourism sector working to increase the volume and value of Chinese visitors. ETAG (Edinburgh Tourism Action Group) has launched Scotland’s first-ever destination campaign on influential Chinese social media sites Weibo and WeChat opening up Scotland’s capital to a social audience of over 1billion users.

Commenting on the sponsorship, Cllr Gavin Barrie, Economy Convener, said: “As the Gateway to Scotland, Edinburgh Airport is well-placed to welcome visitors from an ever increasing global range of destinations. We believe a direct flight path to China is a key priority for the airport and the city and we are working hard to promote Edinburgh as a quality destination to visit, work, study and invest.

“Should the airport secure the country’s direct air link to China, the Capital will experience substantial outreach to Asia for tourism, business travel and investment opportunities. Laing Jewellers’ commitment as a sponsor is a significant step forward.”

Businesses interested in potentially sponsoring the new aviation route are encouraged to get in touch with Fiona Hunter at Marketing Edinburgh on fiona.hunter@marketingedinburgh.org.

For further information on the Edinburgh-China Airport Link Project visit www.edinburgh.org.

About

The City of Edinburgh Council news blog - letters, opinion, news snippets, video, photos and more.....

Recent posts

Archives

Tags